There is a close connection between Estonia and Finland, including economical involvement (labor market, tourism, etc), which means frequent traveling between the two countries. Over 6 million passengers travel annually between Tallinn and Helsinki. A large part of those passengers are regularly using public transport, which meant purchasing different kinds of tickets from different sales channels.

That’s where three cities found a way to innovate and joined forces. Now when traveling between Estonia and Helsinki, the cross-border system gives you the opportunity to buy a public transport ticket through the mobile application Pilet.ee 2020. Holders of the Helsinki Travel Card (Matkakortti) have the opportunity to buy Tallinn and Tartu day tickets on their travel card. In addition, it is now possible to keep an eye on your trips from pilet.ee and hsl.fi. Ridango is the technological provider for the cross-border ticketing system.

Ridango e-Ticketing Helsinki Tallinn and Tartu.

The aim is to reduce car use

“The main goal of developing a cross-border system is to encourage people to use public transport instead of cars while traveling. Buying tickets should be convenient and making this process as simple as possible will help passengers make more environmentally friendly choices,“ says Tiit Laiksoo, Lead Specialist of Ticket System at Tallinn Transport Department.

„This unique project is a perfect example of where customer needs and seamless user experience are put first. Customer-oriented collaboration between three public transport authorities sets a successful example for the whole industry. It also shows how the existing ticketing system can be scalable, and used to create a smooth customer experience,“ says Erki Lipre, CEO at Ridango.

“The common ticket system makes the use of public transport more convenient for Tartu residents in Helsinki and for Finns in Tartu, and thus creates good preconditions for deciding in favor of an environmentally friendly way of traveling. During the health crisis, the number of passengers has been lower than usual, but in an unrestricted situation, movement between Tartu and Helsinki has been very important for both business and tourist travelers,” says Raimond Tamm, Deputy Mayor of Tartu.

The cross-border ticketing system was implemented in cooperation between the three cities in the framework of the E-ticketing project, which is co-financed by the European Union through the Interreg Central Baltic Program.